📱 Social Video
A Four-Week Content Calendar for Solo and Small Firms
A realistic four-week content calendar that fits around client work and keeps your personal brand visible without burning you out.
Sep 8, 2026Read →
← All topics
📱 The Lawyer Video Brand System · Part of Personal Branding
Video for Lawyers: build case-generating video channels.
One filming session, every platform: YouTube, TikTok, Instagram, Facebook and LinkedIn. Learn it yourself, build it with our coaches, or hand it to our production team.
From one filming day
52+
videos and posts across six platforms
- YouTube
- YouTube Shorts
- TikTok
- Instagram Reels
Lawyers on social video
What your firm's video channels could look like.
Explainers, myth-busters and quick answers that build trust before the first call, posted everywhere your clients scroll.
TikTokSample TikTok video: 3 Things To Do After a Car Accident3 Things To Do After a Car Accident
Number one is the…
248K
ReelsSample Reels video: Can My Landlord Keep My Deposit?Can My Landlord Keep My Deposit?
Short answer: it depends
96.4K
ShortsSample Shorts video: What NOT To Say to the PoliceWhat NOT To Say to the Police
Never answer this question
1.2M
YouTubeSample YouTube video: Do You Need a Will in Your 30s?Do You Need a Will in Your 30s?
Here's what most people miss
412K
LinkedInSample LinkedIn video: How Custody Really WorksHow Custody Really Works
Judges look at three things
38.7K
FacebookSample Facebook video: Myth: You Can Be Fired for AnythingMyth: You Can Be Fired for Anything
That's not the whole story
175K
Sample video concepts. Stock photos from Pexels, shown for illustration.
Three ways to grow
Choose your video growth path.
Same proven multi-platform system. You choose how much of the work you want to do.
Done By You
Video Brand Membership
Included with membership
Learn the complete system and run your channels yourself, with templates, scripts and step-by-step training.
- ✓Full video brand course
- ✓Hook, script and calendar templates
- ✓Film with the phone you already own
- ✓Weekly office hours
Best for: Hands-on lawyers who want to own the skill
Become a memberSee details ↓Done With You
Video Coaching
Custom plan
We build the strategy and scripts with you, coach you on camera and review every video before it goes live.
- ✓Custom content strategy
- ✓Scripts and hooks written with you
- ✓Titles, thumbnails and captions
- ✓Monthly performance reviews
Best for: Owners who want expert guidance and to stay involved
Apply for coachingSee details ↓Done For You
Video Production
Custom plan
End-to-end channel management. You show up for filming day; we handle everything else on every platform.
- ✓Market and competitor research
- ✓Scripting and filming day
- ✓Editing for every platform
- ✓Posting, optimization and reporting
Best for: Busy firms that want results without the work
Apply for productionSee details ↓Every platform, one system
Not just YouTube. Everywhere your clients scroll.
Each platform plays a different role in turning a stranger into a client. Our system makes one piece of content work across all of them.
YouTube
Search & authorityLong-form answers to the questions clients type into Google and YouTube. Your 24/7 case-generating library.
YouTube Shorts
DiscoveryShort clips that feed new viewers into your long-form videos and subscriber base.
TikTok
ReachFast, personality-driven explainers that reach local audiences who have never heard of you.
Instagram Reels
RelationshipShow the person behind the firm. Reels, Stories and DMs turn viewers into consults.
Reach the 35+ local audience where reviews, groups and word of mouth live.
Native video that keeps you top of mind with referral partners, other attorneys and business clients.
Done By You · Members
The Video Brand System.
Ten modules that take you from blank camera to a multi-platform channel that brings in consults, built for solo and small firms.
- 01
Positioning & personal brand
Define your niche, your message and the clients you want to attract.
- 02
Platform strategy
Which platforms to prioritize for your practice area and market, and what to post on each.
- 03
Hooks that stop the scroll
A swipe file of proven openers for legal topics, plus how to write your own.
- 04
Scripts & story frameworks
Templates for explainers, myth-busters, FAQs, case stories and "what to do if…" videos.
- 05
Filming with your phone
Lighting, audio and framing on a small-firm budget. Batch a month of content in one afternoon.
- 06
Editing & captions
Simple editing workflows, captions, B-roll and thumbnails that get clicks.
- 07
Content calendars & repurposing
Turn one filming session into a month of posts across all six platforms.
- 08
Ethics & compliance
Stay inside advertising rules: disclaimers, testimonials, client confidentiality and state bar guidance.
- 09
Turning views into cases
Calls to action, landing pages, DMs and intake handoff so viewers become clients.
- 10
Analytics & iteration
Read the numbers that matter and double down on what brings in consults.
All 10 modules, templates and office hours are included with membership.
Plus the hook swipe file, script templates and 30-day content calendar.
Done With You · Coaching
A video strategist in your corner.
From scripting and filming to editing and publishing, we walk alongside you. You stay in control of your brand while getting expert direction at every step.
Apply for coachingWhat's included
- ✓Kickoff strategy session and 90-day content plan
- ✓Monthly scripting sessions with a video strategist
- ✓On-camera coaching and delivery feedback
- ✓Review of every video before it publishes
- ✓Title, thumbnail and caption optimization
- ✓Monthly analytics review and plan adjustments
Done For You · Production
You focus on cases. We run your channels.
End-to-end production and management across every platform, designed to position you as the go-to lawyer in your market.
- 1
Research & strategy
We analyze your market, competitors and the questions clients search, then build a multi-platform content plan.
- 2
Scripting
Our writers draft every long-form video and short, in your voice, for your approval.
- 3
Filming day
One half-day session (in your office or remote) captures a month or more of content.
- 4
Edit, publish & optimize
We edit for each platform, post on schedule, optimize titles and captions and report on leads.
What a typical month delivers
52+ pieces of content from one filming day
4
Long-form YouTube videos
Search-optimized answers
20
Short-form videos
TikTok, Reels, Shorts & Facebook
8
LinkedIn native videos
For referral partners
4
Custom thumbnails
Built to earn the click
12
Stories & behind-the-scenes
Instagram & Facebook
4
Blog embeds
Videos on your practice-area pages
The truth about legal video
You don't need a huge following. You need the right audience.
Big firms outspend you. But nobody connects with a logo. They connect with a person on camera. A few thousand local viewers who trust you are worth more than a million views from people who will never hire a lawyer in your state. There's plenty of room for specialists who show up consistently.
Articles
View all →📱 Social Video
Five Video Hooks Lawyers Can Film Today
Five simple opening lines and short script structures that help solo and small-firm lawyers record useful, watchable videos without a production team.
Jun 16, 2026Read →
Templates & tools
View all →📱 Social VideoSwipe File
Client Question Content Bank
A swipe file of 40 short-form video and post prompts built from the questions clients ask most, ready to adapt to your practice area.
Aug 25, 2026Get it →
Podcast episodes
View all →📱 Social VideoEp. 3
Building a Personal Brand Without the Cringe
A fictional solo employment lawyer explains how to show up on social media consistently, credibly, and in under two hours a week.
Sep 2, 2026 · 34 minListen →
Tool reviews
View all →📱 Social Video★ 4.3
Descript Review for Lawyers: Editing Video Like a Document
A review of Descript as a text-based audio and video editor for lawyers building social and podcast content.
Sep 4, 2026Read review →
Video FAQ
Do I need a big following for this to work?
No. You don't need millions of views. You need the right few thousand people in your market to see you regularly. Local, specialized content beats viral content for law firms.
Which platforms should my firm be on?
Most firms do best with YouTube for search plus two or three short-form platforms. We help you choose based on your practice area, market and who your clients are.
How much time does it take?
Done By You: about 4–6 hours a month once you have the system. Done With You: 2–4 hours. Done For You: one half-day filming session a month plus approvals.
What's the difference between the three options?
Done By You is the membership: you learn the system and do the work. Done With You pairs you with a strategist who scripts, coaches and reviews alongside you. Done For You is full production: we handle everything except being on camera.
What about advertising and ethics rules?
Every option covers compliance: general information, not legal advice; disclaimers; no confidential client details; and attention to your state bar rules on testimonials and specialization claims.
Can a small firm put multiple attorneys on camera?
Yes, and it works well. Rotating attorneys builds the firm brand, not just one person, and spreads the filming load.
Ready to become the lawyer everyone's seen?
Start or grow your firm's video channels and turn them into a steady source of cases.