The Top Lawyers Scorecard

I can explain in one sentence who I help and what makes my firm different.

I publish content in at least one channel every week.

Referral partners and prospects regularly mention seeing my content.

I publish video content at least once a week.

I have a video content calendar planned at least two weeks ahead.

People regularly tell me they found me or "feel like they know me" from my videos.

I have a clear show concept tied to the clients I want to attract.

I have a repeatable process for booking guests and recording.

Every episode gets repurposed into at least three other pieces of content.

My LinkedIn profile clearly says who I help and how to reach me.

I post on LinkedIn at least once a week.

I have received a referral or new client from LinkedIn in the last six months.

I know which subreddits my potential clients use.

I use Reddit to research the questions clients actually ask.

I have a set of rules for answering on Reddit ethically, without self-promotion.

My Google Business Profile is complete and I post to it at least monthly.

I ask every satisfied client for a review using a repeatable process.

When I ask ChatGPT or Google AI for a lawyer like me in my city, my firm is mentioned.

Every new lead gets a response within 5 minutes during business hours.

I use a written script or checklist for intake calls and consultations.

I know my lead-to-signed-client conversion rate.

I use AI tools weekly for drafting, marketing or admin tasks.

New leads automatically get a follow-up sequence without me lifting a finger.

My content creation process is systemized rather than done from scratch each time.