Playbooks
What do you want to build?
Pick a growth path. Each playbook is a step-by-step sequence of lessons, templates and a 30-day Lab, so you know exactly where to start and what comes next.
Personal Branding
The Lawyer Personal Brand Playbook
Become the lawyer people recognize, remember and trust before they ever need a lawyer.
7 steps · 4 tools · 30-day Lab
Build my personal brand →The LinkedIn Playbook for Lawyers
Turn LinkedIn into a steady source of referrals and clients.
8 steps · 4 tools · 30-day Lab
Grow my LinkedIn audience →Podcasting
The Law Firm Podcast Playbook
Launch a lean show that builds authority and referral relationships.
8 steps · 4 tools · 30-day Lab
Launch my podcast →Social Video
The Lawyer Video Playbook
Build case-generating video channels on every platform.
8 steps · 4 tools · 30-day Lab
Start creating video →The Reddit Playbook for Lawyers
Build real authority on Reddit, ethically and without self-promotion.
8 steps · 4 tools · 30-day Lab
Use Reddit the right way →AI Visibility
The AI Visibility Playbook
Get your firm recommended when clients ask ChatGPT, Google AI and Perplexity for a lawyer.
8 steps · 4 tools · 30-day Lab
Show up in AI search →The Modern Lawyer newsletter
How lawyers become known. Every week.
One practical idea on personal branding, video, podcasting, LinkedIn, Reddit or AI visibility, plus what's working for lawyers right now.