Playbook · LinkedIn
The LinkedIn Playbook for Lawyers
Turn LinkedIn into a steady source of referrals and clients.
You'll finish with: An optimized profile, a posting rhythm and a growing referral network.
Start here
8 steps, in order
Free lessons are open to everyone. 🔒 Lessons are included with membership.
- 1Read →
Optimize your profile
Make it obvious who you help and how to reach you.
- 2🔒 Members
Choose your audience and content pillars
Clients, referral partners or both, and what to post for each.
- 3Read →
Write posts that get read
Five formats that work for lawyers.
- 4Read →
Comment strategically
Get seen by the right people without posting more.
- 5Read →
Build referral relationships
Turn connections into partners who refer.
- 6🔒 Members
Add native video
Short clips that build trust faster than text.
- 7🔒 Members
Start a LinkedIn newsletter
Own a direct line to your network.
- 8🔒 Members
Measure results
Track profile views, conversations and referrals.
Implement it
Don't just read it. Build it in 30 days.
Members put this playbook into action in the LinkedIn Growth Lab, with live sessions, feedback and a peer group working toward the same goal.
See all Labs →30-day Lab
LinkedIn Growth Lab
🎯 Publish 20 posts and build 100 meaningful connections in 30 days.
Turn LinkedIn from an online resume into a referral engine, with feedback on every post.
- Wk 1Profile and positioning makeover
- Wk 2Content pillars and your first 5 posts
- Wk 3Commenting and referral-partner outreach
- Wk 4Video, a newsletter and what to double down on
Ready? Start with step one.
Optimize your profile