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Playbook ยท Podcasting

The Law Firm Podcast Playbook

Launch a lean show that builds authority and referral relationships.

You'll finish with: A show concept, your first episodes recorded and a repurposing workflow.

Start here

8 steps, in order

Free lessons are open to everyone. ๐Ÿ”’ Lessons are included with membership.

  1. 1

    Plan your show strategy

    Concept, audience and why lawyers should podcast.

    Read →
  2. 2

    Choose your format

    Co-hosted, roundtable, interview or solo.

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  3. 3

    The lean podcast setup

    Gear and software without overspending.

    ๐Ÿ”’ Members
  4. 4

    Find and book guests

    Who to invite and how to ask.

    ๐Ÿ”’ Members
  5. 5

    50 questions to ask your guests

    A question bank for great conversations.

    ๐Ÿ”’ Members
  6. 6

    Record your first episode

    Prep, record and review like a pro.

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  7. 7

    Turn one episode into a week of content

    Clips, posts, a blog and a newsletter.

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  8. 8

    Distribute everywhere

    Get on every platform your clients use.

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Implement it

Don't just read it. Build it in 30 days.

Members put this playbook into action in the Podcast Launch Lab, with live sessions, feedback and a peer group working toward the same goal.

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30-day Lab

Podcast Launch Lab

๐ŸŽฏ Record and publish your first 3 episodes in 30 days.

Go from idea to a live show on every platform, with guests booked and episodes repurposed.

  1. Wk 1Show concept, format and name
  2. Wk 2Gear, artwork and guest outreach
  3. Wk 3Record your first three episodes
  4. Wk 4Publish, distribute and repurpose
Join the Lab: become a member

Learn from lawyers doing it

Ready? Start with step one.

Plan your show strategy