Playbook · AI Visibility
Get your firm recommended when clients ask ChatGPT, Google AI and Perplexity for a lawyer.
You'll finish with: An optimized Google Business Profile, consistent directory listings and a review system.
Start here
Free lessons are open to everyone. 🔒 Lessons are included with membership.
Run an AI visibility audit
See who AI recommends in your market, and why.
Complete your Google Business Profile
The most important source for local AI answers.
Claim the directories that matter
Avvo, Justia, FindLaw, Martindale and your state bar.
Fix citation consistency
Identical firm details everywhere.
Build a review system
More detailed, recent reviews without awkward asks.
Add schema and answer-ready FAQs
Help AI connect and quote your firm.
Earn third-party mentions
Podcasts, local news and associations.
Track AI recommendations monthly
Measure how often AI names you.
Implement it
Members put this playbook into action in the AI Visibility Lab, with live sessions, feedback and a peer group working toward the same goal.
See all Labs →30-day Lab
🎯 Optimize your Google Business Profile, claim 8 directories and earn 10 new reviews in 30 days.
Fix the foundation AI tools rely on, so your firm shows up when clients ask for a lawyer.
A fictional managing partner of a small family law firm explains the simple growth systems that helped her break past a plateau without hiring a marketer.
Ready? Start with step one.
Complete your Google Business Profile