Playbook · Reddit

The Reddit Playbook for Lawyers

Build real authority on Reddit, ethically and without self-promotion.

You'll finish with: A listening system, an answer framework and a pipeline of content ideas.

Start here

8 steps, in order

Free lessons are open to everyone. 🔒 Lessons are included with membership.

1
Learn the ethical rules
How lawyers participate without becoming the lawyer everyone hates.
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2
Find where your clients ask questions
Locate the communities that matter.
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3
Set up Reddit listening
Track questions and mentions without living on Reddit.
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4
Answer with a framework
Helpful, general and within the rules.
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5
Research content ideas
Turn real questions into videos, posts and FAQs.
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6
Run an attorney AMA
When and how to host an Ask Me Anything.
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7
Monitor your reputation
Know what is being said about your firm.
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8
Understand Reddit's role in AI search
Why Reddit threads show up in Google and AI answers.
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Implement it

Members put this playbook into action in the Reddit Authority Lab, with live sessions, feedback and a peer group working toward the same goal.

30-day Lab

🎯 Build an ethical Reddit listening and contribution system in 30 days.

Find where your clients ask questions, answer helpfully within the rules and mine Reddit for content ideas.

Ready? Start with step one.

Learn the ethical rules