📱 Social VideoEp. 3
Building a Personal Brand Without the Cringe
A fictional solo employment lawyer explains how to show up on social media consistently, credibly, and in under two hours a week.
Sep 2, 2026Listen →
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Playbook · Social Video
The Lawyer Video Playbook
Build case-generating video channels on every platform.
You'll finish with: A hook bank, a filming system and a month of videos planned.
Start here
8 steps, in order
Free lessons are open to everyone. 🔒 Lessons are included with membership.
- 1🔒 Members
Pick your platforms
Where your clients actually watch.
- 2Read →
Write hooks that stop the scroll
Openers you can film today.
- 3🔒 Members
Use a simple script framework
Explainers, myth-busters and "what to do if" videos.
- 4🔒 Members
Film with your phone
Lighting, audio and framing on a budget.
- 5Read →
Plan a month of content
A four-week calendar for busy firms.
- 6🔒 Members
Edit and caption
Fast workflows that look professional.
- 7Read →
Repurpose across platforms
One recording, many posts.
- 8🔒 Members
Turn views into consults
Calls to action, DMs and intake handoff.
Implement it
Don't just read it. Build it in 30 days.
Members put this playbook into action in the Lawyer Creator Lab, with live sessions, feedback and a peer group working toward the same goal.
See all Labs →30-day Lab
Lawyer Creator Lab
🎯 Publish 20 short-form videos in 30 days.
Build the habit and the system: hooks, scripts, batch filming and posting across platforms.
- Wk 1Platforms, positioning and hook bank
- Wk 2Script and batch-film your first 10
- Wk 3Edit, caption and post everywhere
- Wk 4Review the numbers and film the next 10
Learn from lawyers doing it
Ready? Start with step one.
Write hooks that stop the scroll