The Lawyer Channel Map: Where to Show Up
How to choose between social video, LinkedIn, podcasting, Reddit, newsletters, and speaking based on your practice area and your audience.
Articles
Practical, no-fluff articles on getting found, converting leads, building your brand and running a leaner practice.
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How to choose between social video, LinkedIn, podcasting, Reddit, newsletters, and speaking based on your practice area and your audience.
How to host an Ask Me Anything session on Reddit as a lawyer: getting moderator approval, setting boundaries, and answering without giving legal advice.
A clear point of view makes a solo or small-firm lawyer memorable. Learn how to find yours and turn it into positioning clients can repeat.
Turn the questions people ask on Reddit into blog posts, FAQs and videos that speak in your future clients' own words, without posting a single thing.
Use LinkedIn to find, warm up, and stay in touch with the professionals who can send you the right clients, without feeling salesy.
Thoughtful commenting is the fastest way for a solo or small-firm lawyer to get noticed on LinkedIn. Here is how to do it well and stay within the rules.
How solo and small-firm lawyers can take part in Reddit communities helpfully and ethically, without spamming or becoming the lawyer everyone hates.
A practical method for locating the Reddit communities where your future clients ask questions, and judging which are worth your time and which are not.
Five repeatable post formats that help solo and small-firm lawyers share expertise on LinkedIn without a big time commitment.
A practical checklist to turn your LinkedIn profile into a clear, credible introduction for the clients and referral partners you want.
A simple 30-day challenge with weekly goals and a partner system to help solo and small-firm lawyers build marketing habits that last.
A step-by-step approach to automating new-lead intake for a solo practice or small firm while keeping responses personal and confidential.
A realistic four-week content calendar that fits around client work and keeps your personal brand visible without burning you out.
Set up a free spreadsheet dashboard to track leads, consultations, and cases so you know which marketing is working.
Turn a single recorded episode into clips, posts, and an article so you publish more without recording more.
How solo and small-firm lawyers can respond to new inquiries quickly and follow up consistently with or without a front-desk team.
How to host a simple monthly office hours call where solo and small-firm lawyers share questions, trade tips, and stay accountable.
A simple, ethics-aware process for earning more online reviews from satisfied clients without chasing anyone.
Practical prompt patterns for marketing and admin tasks that save time while keeping client information out of AI tools.
A simple one-page standard operating procedure template that helps solo and small-firm lawyers document recurring tasks and delegate with confidence.
A simple five-step intake call script for solo and small-firm lawyers that builds trust, gathers key facts, and moves callers toward a booked consultation.
Five simple opening lines and short script structures that help solo and small-firm lawyers record useful, watchable videos without a production team.
Everything a solo lawyer or small firm needs to launch a podcast on a small budget, from gear to your first five episodes.
A practical checklist to set up and maintain your Google Business Profile so local clients can find and call you.
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